Business growth

Exclusive supplier Pure Beauty Farms talks family business, growth and expansion

NORTHAMPTON, MA/ACCESSWIRE/October 14, 2022/ Long before Henry Yanes founded the Pure Beauty Farms nursery with his brother Victor, he remembers growing up in Cuba during the Cuban Revolution.

“My mom and grandparents quickly put me on a plane to the United States with nothing but a badge that displayed my name, blood type and the names of family friends I would be staying with. in Miami,” Henry recalled.

Their father was one of the Cubans trained in the United States to participate in the Bay of Pigs invasion, an open military operation against Fidel Castro. The invasion did not go as planned and their father was taken prisoner of war. 18 months later he was released from prison and the whole family was reunited in the United States

Henry had a career at Lovell Farms before teaming up with his brother in 1993 to launch Pure Beauty Farms. They started with just 15 acres of land and eight employees. Today, the Miami-based nursery has over 520 acres of land, 600 employees, and an exclusive partnership with Home Depot.

The Home Depot and Pure Beauty Farms have grown together over the past decades. Pure Beauty Farms is currently one of the largest plant nurseries in the Southeast. They grow over 600 varieties of annuals, perennials, flowers, poinsettias, cacti and succulents.

Although the business continues to grow, one thing remains the same at Pure Beauty Farms: their family values. Henry and Victor run the business alongside Henry’s wife and high school girlfriend, Maria, and their three children, Jeffrey, Jason, and Elyse.

That same sense of family also extends to the partnership between The Home Depot and Pure Beauty Farms.

“The best thing about partnering with Home Depot has been working with their amazing staff over the years,” says Henry. “When we’ve had trouble, Home Depot has always been there to support us. When we’ve had hurricanes, Home Depot is always the first to call and ask what they can do to help. They really helped us. let us in and treated us like family.”

Pure Beauty Farms sells its plants exclusively at over 290 Home Depot stores. To learn more about Pure Beauty Farms, visit their website or shop online by visiting

To learn more about The Home Depot’s commitment to suppliers, visit our website or consult the 2022 ESG report and highlights.

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The Home Depot, Friday, October 14, 2022, Image from press release

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Contact information:
Spokesperson: Home Depot
E-mail: [email protected]

THE SOURCE: The reception deposit