Enterprise

Ruder Finn Acquires Touchdown, the Award-Winning Enterprise Technology Communications Agency

NEW YORK, November 7, 2022 /PRNewswire/ — Ruder Finn today announced the acquisition of Touchdown, a leading technology communications agency specializing in enterprise technology innovation ranging from mobility, cybersecurity, protection/management and from data storage to networks, communications, big data and artificial intelligence and the cloud. Touchdown brings 65 new specialists to Ruder Finn’s tech team and secures a major presence in Austin, TXwhile strengthening our technology footprint in the UK with an additional office.

“We are thrilled to have the Touchdown team on board,” said Kathy Bloomgarden, CEO, Ruder Finn. “Touchdown’s expertise in advancing emerging enterprise technologies through expert storytelling will bring an additional competitive advantage to our global technology and innovation practice.” This acquisition represents an important step in our ongoing strategy to establish strong global leadership in our technology businesses.

As part of this agreement, Touchdown employees across the United States, Europe, Asia Pacificand Australia & New Zealand will continue to work independently under the Touchdown management team. James CarterCEO of Touchdown, will report directly to Kathy Bloomgarden, CEO of Ruder Finn. There will be no layoffs or layoffs as a result of this acquisition. This partnership brings many expansion opportunities for both agencies.

“It was clear that Ruder Finn’s core values ​​of transparency, decency and honesty made this big decision relatively easy for us. We wanted to find a home where we could accelerate the next chapter in Touchdown’s story. with a partner who shared similar goals, ambitions and values ​​and we felt that Ruder Finn would be the best choice for our next step,” said James CarterTouchdown CEO, On a personal level, as we entered into discussions with several potential buyers, there was a clear and close alignment of values ​​when we met Kathy and her management team, particularly in terms of people culture, global ambitions and successful growth management. »

Touchdown is a global public relations and media communications firm specializing in serving B2B and enterprise technology brands. Touchdown clients invent, create and innovate in ways that shape, disrupt and positively change the way business uses technology to stay competitive. Touchdown helps tell the stories of its clients’ innovative breakthroughs, helping these brands enter markets typically dominated by incumbent technology companies, providing valuable earned, owned and paid media airtime globally and attracting the attention of potential customers. Touchdown clients include Bitdefender, Exabeam, Cubic, GP, Forter and more. The agency operates in North Americathrough the Center and Western Europe and in all major Asian markets and is headquartered in Austin, TX and Basingstoke in the UK

Touchdown will leverage Ruder Finn’s global footprint to further accelerate the agency’s strong revenue growth, attract the best new colleagues, and win exciting business and technology clients looking for a holistic solution to their relationship needs. public and in communication.

This acquisition is the latest addition to Ruder Finn’s strategy to strengthen its core leadership offerings in healthcare, technology, creative and change management. Other recent acquisitions include DC-based multicultural agency Comunicad LLC (2022), integrated communications company Peppercomm (2022), UK-based health technology company Mantis (2021), award-winning creative and production company Osmosis Films (2020), healthcare agency Jacobstahl (2020), change management and internal communications agency SPI Group (2019) and digital marketing company RLA Collective (2018).

About Ruder Finn

Ruder Finn is one of the world’s largest independent communications and creative agencies. Founded in 1948, Ruder Finn has defined and redefined public relations for nearly 75 years, shaping the communications that help move the brands, companies and leaders that define the industry from the present into the future. Ruder Finn provides clients with bold communication strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the market, and redesign customer experiences around a common goal. The agency is organized around four areas of expertise: Health & Well-Being, Corporate Reputation, Technology & Innovation and Consumer Connection. Specialist practices include RF Relate, RFx Studios, ICX and RF TechLab. Ruder Finn has offices on 3 continents including the United States, Asia and Europe. Wholly owned agencies of the Ruder Finn Group include: Ruder Finn Inc., Peppercomm, Comunicad, Mantis PR, RLA Collective, RF Bloom and SPI Group. For more information, visit www.ruderfinn.com.

About Touchdown

Touchdown, ranked 19th among B2B technology PR firms in the United States, is a global enterprise technology communications and public relations agency whose staff serve clients across North America, Europe and the Asia Pacific (APAC). The agency specializes in enterprise technology innovation ranging from mobility, security, data protection and storage to networks, communications, big data and analytics and the cloud. Clients turn to Touchdown PR to deliver integrated, multi-regional PR, analyst relations, and social media influencer programs that drive conversations, build brand awareness, and impact revenue generation. prospects. Touchdown PR works with innovative tech brands that are changing the status quo. Clients range from VC-funded start-ups to large, publicly traded tech innovators. To learn more, visit www.touchdownpr.com.

CONTACT: Isabelle Lee, [email protected]

SOURCE Ruder Finn